Simplicity CU Branch Building in Neillsville to be Sold to Marshfield Insurance

Good News! Our "Little Blue House" in Neillsville has a buyer and they're a great local partner. See our press release below!

"June 27th, 2023, Neillsville, Wisconsin – With construction of their new branch building well underway and a plan to be open in the new location this fall, Simplicity CU is pleased to announce the sale of their current Neillsville office to Marshfield Insurance.

The building, located at 113 W. Division Street, Neillsville, was previously a family home. It was purchased by Simplicity CU, renovated into a small branch, and opened for business in May of 2019.

“This will always be our first home in Neillsville.” said Lori Buffington, Neillsville Branch Manager, “And we’re happy that a great local partner like Marshfield Insurance will be moving in to serve the community.”

Simplicity announced their plans for a new and larger branch building in 2022. It will feature a larger lobby, more space for the lending team, and a drive-thru that will improve the flow of branch traffic and give members improved accessibility. Construction of the new Simplicity branch is currently underway, and the opening of that branch and the Marshfield Insurance office in Neillsville are planned for fall of 2023.

“I’m excited for the opportunity to assist new and existing clients in the Neillsville area.”, Said Nick Arnoldy, owner of Marshfield Insurance, “It’s an excellent location and the Simplicity Team have demonstrated that we have a potential to grow by being active members of the community.”

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Marshfield Insurance is the largest insurance office in the Marshfield, WI Area, with locations in Marshfield, Stratford, and Wisconsin Rapids.  They offer assistance in commercial, home, auto, life, health, farm, & specialized business insurance programs. Marshfield Insurance represents over 45 A-Rated insurance companies and staffs more than two dozen licensed agents.

About Simplicity Credit Union Headquartered in Marshfield, Wisconsin, Simplicity CU currently serves more than 27,000 members from locations in Marshfield, Stevens Point, Plover, Neenah, Neillsville, and online at The credit union has been honored for the last five consecutive years as a Best CU to Work For by American Banker Magazine."

Want to see more about our Neillsville building project? Just click here!

All the best to the new owners of our 'Little Blue House'!